The Power of Social Media
Social media has become a prominent source of communication for friends, corporations, industries, and everything in between. The speed of information dissemination is instantaneous which satisfies our quest for knowledge in real time. It’s ever increasingly popularity indicates the breadth of digital information communication.
Services such as Facebook™, Twitter™, and YouTube™ provide a subscriber with content that hold their direct interest. Instead of watching or reading the news and waiting for a desired subject of interest to be reported on, people can now directly find stories pertaining to their current interests. The significance of this change in the delivery of news stories reaches beyond the individual consumer to industry-wide behaviors.
Through social media, the audience has changed from mere consumption of news to active participation in stories. This behavior has helped news outlets focus their resources more effectively in order to report on stories that are sure to be popular current topics of discussion, hence trends.
Businesses find equal benefits from social media. Their advertising costs are dramatically reduced and the effectiveness of their marketing campaigns are targeted in a way that not only promotes the business but also gets people talking.
The extent of this efficiency was once perceived as unfathomable but now it represents a new era in digital information technology. In summation, social media offers incredibly opportunities for direct-to-consumer marketing.