The United States smartphone market has reached a point of saturation. No longer are smartphones reserved for executives on the go. The access to the web and hundreds of thousands of applications has shifted the focus from a business tool to a more consumer friendly tool with broader market appeal.

Smartphones allow for the mobilization of productivity and entertainment.

The rate at which sharing and networking occur is expedited through social media applications on smartphone. The camera technology in smartphones parallels digital cameras, with the added benefit of uploading directly to emails, SMS, Flickr™, Instagram™, YouTube™, etc. to be able to share instantaneously.

Smartphone web browsing is typically directed to a ‘mobile site,’ which are content restricted and don’t allow for full functionality. Responsive design websites are addressing this issue.  They are resolution adaptive so that websites will render in the correct proportions on any device.